For many marketers, Instagram is a crucial tool to connect with followers and build brand awareness. The social media giant has introduced a few cool features over the past few years.
The ‘Add Yours’ feature is a trending new way for users to interact with their favorite accounts. This allows users to send direct messages to both their personal and business profiles.
It also includes a new and improved inbox, which provides popular creators with a central place to manage audience communication. Among other features, the inbox includes a message request folder and a brand communication one.
In addition, there are numerous features that are useful for marketing. These include pop quizzes and polls to gauge consumer interests. Other features include geomarketing, which lets you extract the geographical location of a user to customize your content and improve target audience engagement.
There are also several interesting filters available to consumers on Instagram. Similarly, there are many options for brands to showcase their products in real-time. One of the more useful features is the’shop’ feature, which allows businesses to showcase their wares without having to utilize third-party channels.
Another useful feature is the ‘collections’ tab, which makes it easier to locate saved posts. However, this is only available to US-based creators and businesses.
Despite its slick and sleek interface, it also has its share of flaws. Some users have reported being blocked by abusive accounts. Users can opt to mute their content in order to avoid unwanted interruptions.